Sequence at Sanford Imaginetics
Evoking the tranquility of a cloud, Sequence was designed to create a sense of calm for patients and visitors alike as they entered the facility of the groundbreaking genomic health facility. In a patient thoroughfare at the heart of the Sanford Health campus, we designed an experience to turn a regular doctor's appointment into a disarming first encounter with genetic medicine.
The floor displays issue playful invitations to engage, eliciting voice and facial inputs from the passerby. This biometric data triggers an on-screen visualization—inspired by the unique individual patterns of DNA—which is then reflected through animation in the light sculpture overhead.
In a patient thoroughfare at the heart of the Sanford Health campus, we used a hanging light-sculpture, two floor displays and responsive technology to turn a regular doctor’s appointment into a disarming first encounter with genetic medicine.
Creative Chris Cobb & Ben Kreukniet & Adi Marom & Jeian Jeong & Jack Butcher & James Zanoni & Chris Carlson & Adam Paikowsky || Technology Matt Arnold & Chris Carlson & Don Davies & Mike Harrison & Adam Paikowsky || Production Erin Gouveia & Paige Kenmore || AV Vanessa Patchet